Salvo was selected by the Ibero-American General Secretariat (SEGIB, for its Spanish acronym), together with the Spanish Agency for International Development Cooperation (AECID, for its Spanish acronym), and the European Union, to develop the visual aspect of the Concurso Vida Urbana [City Life Contest], a regional initiative that called for ideas for sustainable urban projects from different parts of Latin America. The diversity and cultural identities of the audiences and the region posed both an aesthetic and strategic challenge for the dissemination of the information.