Salvo Comunicación was selected among a large number of agencies to undertake the visual communication of A 30 años, más democracia, [Even more democracy, 30 years later] a cycle organized by the Chair of the Uruguayan Senate in 2015. The challenge lied in building a visual identity that went beyond the strict notion of graphic branding, through historically relevant images, but with an up-to-date look on democracy, and a focus on the future.