We worked with the Gol al Futuro program —which serves the more than 3,500 soccer players who make up the Uruguayan Football Association’s youth divisions each year— to design a series of informational materials about nutrition for soccer players aged 10 to 18, and their families. We conducted a cultural consumption survey, given the diversity of the group in terms of their ages and socioeconomic background. Once we had understood the codes of such a diverse and complex public, the material was designed and launched, with a broad impact.