In 2017, the National Agency for Research and Innovation of Uruguay (ANII, for its Spanish acronym) selected Salvo Comunicación to collaborate in a project aimed at building a portal for resources and knowledge, which required us to dive into the universe of innovation and research, map its target audiences, as well as other products and tools offered by the Agency and third parties. The visual identity of Prisma, the name chosen for the campaign in the framework of the project— was intended to give continuity to ANII’s family of sub-brands, with original components typical of a tool for digital use.