Asociación Uruguaya de Biotecnología

New image, new ways of talking.

As part of their institutional consolidation process, in 2011, the Uruguayan Biotechnology Association hired Salvo to define a strategic communication plan, in which context we identified the strengths and weaknesses of both the Association and the industry, and advised them on their institutional discourse and actions, in order to optimize their internal coherence and public presence. Thus, we developed their new visual identity and tools, such as a website and a newsletter.