Instituto Nacional de Alimentación
Gol al Futuro

Without the public nothing is possible, with them, everything is.

We worked with the Gol al Futuro program —which serves the more than 3,500 soccer players who make up the Uruguayan Football Association’s youth divisions each year— to design a series of informational materials about nutrition for soccer players aged 10 to 18, and their families. We conducted a cultural consumption survey, given the diversity of the group in terms of their ages and socioeconomic background. Once we had understood the codes of such a diverse and complex public, the material was designed and launched, with a broad impact.